Linh’s Kitchen is a Vietnamese restaurant based in Denver, Colorado. Being passionate about introducing the Vietnamese cuisine to the Denver community, Linh - the owner - opens her first restaurant and brings her family’s delicious recipes to life.
Scope of Work: Brand Identity and Print
Through our deep dive in discovery sessions, Linh reveals the essence of the brand. She hopes to make her restaurant into a warm, cultural, and contemporary space where her customers can feel welcome and relax while enjoying the food.
The image of a long-haired girl wearing “ao dai” and “non la” – the traditional Vietnamese attire – and caring a bunch of young lotuses is chosen to celebrate the Vietnamese heritage in modern society. Using an earthy orange and a vibrant green, the logo deliberately resonates with the tropical climate in Vietnam and at the same time represents the freshness of ingredients Linh wants to provide to her customers.