Client: Flantopia
Flantopia is a family company based in Denver, Colorado. They specialize in making flans, desserts, and other cultural food and beverages. The founders of the brand have commissioned me to design their logo and brand identity.
Scope of work: Brand Strategy & Brand Identity
Since Flantopia flans are totally handmade from a family recipe, the logo and the brand identity need to embody that vibe of genuineness and handcrafting. At the same time, the branding needs to stay simple and cozy for its target audience who either have a busy lifestyle or seek a secret corner to retreat and enjoy some sweets.
Flantopia has a mission to connect people through cultural cuisines and provide a relaxing space for everyone to enjoy their homemade desserts. Therefore, the core values of the brand are high-quality, authentic, and welcoming.
With its compact size, this tri-fold design can be used as the in-store menu or the to-go one.